As a team of leading trend strategists, we recently travelled across the UK, Europe and the US to scope out the retail landscape over the winter and festive period. Our aim, as ever, is to uncover the brand strategies that resonate with a consumer and align them with how retail is shifting.
The decline in physical stores in the experience economy does not come as a surprise to many, but there’s still something that, as consumers, we enjoy about being on foot and experiencing Christmas shopping. Christmas is one of the most influential and lucrative periods in retail and this year has been no different. Brands have had to work harder than ever before to create seamless transitions from online, physical and experience led activations. We saw the inclusion and addition of AI, AR and VR as methods appealing to the digitalisation, however, there was a huge push on human connectivity.
Our team have amalgamated their extensive research from seven cities and intensive scoping to produce a detailed analysis of the execution in retail of winter 2017 and what we can expect to see in 2018.
If you want to talk about retail, in-store experience, digitalisation and how you can make your brand activation one to remember this year, please contact Natalie.
With that in mind, it’s time to sit back, grab yourself a cuppa and delve into our Topsy Turvy Christmas!